For Adobe’s director of product Anubhav Rohatgi, Issuu Stories is an exciting development, “empowering marketers and brands with the ability to publish on any social platform through InDesign,” he points out. Issuu Stories transforms text and visual assets from a publication, including brand-approved marketing assets, in a mere few clicks on one platform for all channels, from site to social media.ĭeveloping Issuu Stories as a helpful product on mobile, web and through its Adobe InDesign extension, users can now easily create high-quality content, simplify workflow and drive more traffic to content with SEO, considering Issuu Stories is integrated with Google-backed AMP technology too. To now consider how it could create a tool to push content on social channels appeared to be a natural step, especially as “transforming content originally made for print into digitally native formats,” has always been its aim, explains Issuu’s senior product manager, Alette Holmberg-Nielsen.Ĭonsidering the stories format of social channels allows for a build-up of narrative, it became clear to the Issuu team that “this is the perfect format for the content our customers upload,” says another of Issuu’s senior product managers, Anne-Laure Joliot. The question however, particularly if you’re a publisher, is how do you shape content to reflect this trend? It’s a daunting task, but it’s a trend digital content platform Issuu has been keeping a close eye on.įounded in 2006, Issuu is an online platform that enables creators of publications – from look books to portfolios – to share formatted content digitally. As a result, the way in which we share content has shifted too, with the stories format of social channels rapidly becoming the most popular sharing tool. It is a well-known fact that most of us today are reading the majority of our content via mobile.
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